Marketing & Sales

The growing complexity of marketing and the information needs of today's sales function have made the search for marketing and sales talent among the most critical in the new global economy.

The road to market leadership requires new skills, new metrics, constant and consistent attention to the demands of internal and external stakeholders. For marketing executives, the challenge is to sharpen market segmentation, deepen customer insight, accelerate market innovation, rationalize product portfolios and messaging and build new customer connections. Within the sales discipline, exemplary leadership demands effective deployment of training techniques, process improvements, accurate forecasting, and efficient management of all available resources.